The Background

Aquatic Life Ltd. (Aquatic) is a Canadian company committed to developing and designing remote real-time water quality monitoring systems.

Aquatic is an industry leader in remote water monitoring for the mining industry. Governments around the globe have implemented stricter environmental policies and requirements on water protection through enhanced monitoring and reporting expectations. This makes Aquatic’s technology a compelling product for mining companies throughout the world.

The Opportunity

Aquatic partnered with Relish to develop an engaging mobile responsive website that would tell its story of innovation and R&D in a compelling way,  by showcasing its new cutting-edge remote water monitoring system, called “Aquahive.” Aquatic needed a customized website to build worldwide awareness of its products and to elicit sales leads for the company.

The Solution

Relish’s Development Team designed Aquatic’s new website to appeal to its unique target audience of engineers and mining professionals, with content curated to align with these customers’ interests while communicating Aquatic technology’s exceptional value.

Relish’s Development Team utilized rich media to engage users and encourage conversions via multiple calls to action strategically placed throughout the website. The Team added blog functionality to include case studies. A custom-built CMS allowed Aquatic’s staff to maintain and update this blog regularly.

With its new mobile responsive website in place, Aquatic could succinctly and eloquently present the unique value proposition of its technology to decision-makers within their targeted industries and ultimately build interest resulting in increased sales and market share.